Unlocking your financial potential becomes more achievable when partnering with an expert.

• Personalized Guidance: Each financial situation is unique, and that’s why I appreciate how an investment advisor can offer insights specifically tailored to my goals.
• Market Expertise: Understanding the intricacies of market trends is a significant advantage—an advisor has their finger on the pulse, allowing me to avoid costly mistakes.
• Strategic Planning: Advisors help me create a long-term investment strategy, ensuring I’m not just reacting to short-term fluctuations but rather focusing on sustained growth.
• Emotional Discipline: Investing can be emotional. When fear or greed threatens to cloud judgment, my advisor provides the rational perspective needed to stay the course.
• Ongoing Support: The relationship doesn’t end after the initial investment; advisors offer continuous support, adjusting strategies in light of life changes or market shifts.

2024 offers a unique financial environment demanding fresh strategies. Here are key approaches to consider.

1. 1. Diversify Your Portfolio. I believe that spreading investments across various asset classes, such as stocks, bonds, and alternative investments, significantly reduces risk. Don’t put all your eggs in one basket.
2. 2. Focus on Sustainable Investing. The push towards environmentally responsible companies is gaining momentum. I’ll be looking at firms that prioritize sustainability, as they are likely to flourish in the long term.
3. 3. Embrace Technology in Finance. Fintech services are revolutionizing how we manage investments. From robo-advisors to blockchain technology, I see immense potential in leveraging these tools to maximize efficiency.
4. 4. Consider Global Markets. With markets reopening and global economies rebounding, there’s great opportunity abroad. Expanding my investments internationally helps capture growth in emerging economies.
5. 5. Prioritize Research and Analysis. Taking the time to analyze market trends and news can set me apart from others. I find that staying updated gives me a competitive edge in the fast-paced investment arena.

Effective budgeting is essential for investors wanting to unlock their financial potential. A budget is not merely a tool; it’s a vital strategy that defines how you allocate resources. I find it frustrating how many investors overlook this aspect, thinking their investment choices are sufficient. Without a solid budget, even the best investments can falter.

One technique I’ve found remarkably effective is the 50/30/20 rule. This model divides your income into three categories: 50% for needs, 30% for wants, and 20% for savings or debt repayment. This approach simplifies budgeting and ensures you’re setting aside sufficient funds for future investment opportunities. Everything you earn should have a purpose, and this ratio helps clarify that.

Another technique is to use zero-based budgeting. This method requires you to allocate every single dollar you earn, ensuring that you don’t leave money idle. This practice has transformed my financial habits by forcing me to justify every expense. Ultimately, a zero-based budget can highlight unnecessary expenditures that can be redirected towards investments.

I also highly recommend tracking your spending meticulously. Use apps or spreadsheets to monitor where your money goes. I’ve realized that small, frequent purchases can aggregate into significant sums over time, adversely affecting my liquidity for investments. Awareness is the first step toward control.

Lastly, set short-term and long-term financial goals. Define what you want to achieve with your investments—whether it’s buying a house, a car, or retiring early. Goals create focus and urgency, compelling you to stick to your budget. You don’t need a complex system; just clear objectives that guide your financial behavior.

Understanding behavioral finance is essential for investors to avoid pitfalls and capitalize on opportunities.

• Behavioral finance illuminates the psychological factors that drive our investment choices.
• Cognitive biases, such as overconfidence and loss aversion, can seriously skew our judgment.
• Recognizing these biases helps me make more rational investment strategies.
• Emotions often cloud our thinking; controlling these can lead to better investment outcomes.
• The market is influenced by collective behavior; understanding this gives me an edge.
• Behavioral finance theories can explain market anomalies that traditional finance struggles with.
• By applying behavioral insights, I can adjust my strategies based on market sentiment.
• Ultimately, acknowledging the impact of psychology in investing has opened my eyes to new perspectives.

Building a sound investment portfolio isn’t just about collecting stocks and bonds; it’s a calculated process that demands your attention and dedication. First, understand your financial goals. Are you investing for retirement, a major purchase, or just building wealth? This clarity will guide your investment choices.

Next, assess your risk tolerance. You must determine how much risk you can comfortably take. Younger investors might afford to embrace volatility for potentially higher rewards, while those closer to retirement should prioritize stability.

Diversification is crucial. Don’t put all your eggs in one basket. Aim to spread your investments across various asset classes, such as stocks, bonds, and real estate. This minimizes risks associated with market fluctuations in any single investment.

Regularly review your portfolio. The market is ever-evolving, and so should your portfolio. Reassessing your investments allows you to stay aligned with your objectives and risk profile, adjusting as necessary based on market conditions.

Consider dollar-cost averaging. Investing a fixed amount regularly can mitigate the impact of market volatility. This strategy ensures you buy more shares when prices are low and fewer when they are high.

Lastly, always educate yourself. The more you understand market trends and investment principles, the better equipped you’ll be to make strategic decisions. Read, attend seminars, and stay engaged with financial news to enhance your knowledge continuously.

Risk assessment is essential in investment strategies. As an investor, I have learned that identifying potential pitfalls can save me from significant financial losses. Whether I’m investing in stocks, real estate, or any other asset class, understanding the risks involved provides a clearer picture of what I’m stepping into.

Before investing, I evaluate various factors, including market volatility, economic indicators, and the financial health of the assets I’m interested in. By assessing these risks, I can better align my investments with my financial goals. It’s about not only how much I could gain but also how much I could stand to lose.

Another critical aspect of risk assessment is portfolio diversification. I find that spreading investments across different asset classes significantly reduces the overall risk. When I invest in multiple sectors, downturns in one do not completely derail my financial standing. This strategy ensures I’m not putting all my eggs in one basket, which is crucial for maintaining financial stability.

Furthermore, conducting regular risk assessments keeps me proactive. Markets change, new information surfaces, and external factors can influence my investments overnight. By frequently reviewing my portfolio, I stay alert to emerging risks and can adjust my strategy accordingly. Ignoring this aspect can lead to reactive moves that may not be in my best interest.

In essence, risk assessment not only protects my investments but also empowers me to seize opportunities that align with my risk tolerance. Every informed decision I make stems from a clear understanding of the risks involved. Risk assessment should never be an afterthought; it is a critical step toward achieving financial freedom.

Investment choices like stocks and bonds are fundamental tools for wealth accumulation. I firmly believe that understanding these vehicles is essential for anyone aiming to unlock their financial potential. Stocks offer ownership in a company, and although they can be volatile, the long-term growth potential is remarkable. Investors seeking high returns are often drawn to equities because of their historical performance. It’s crucial to analyze market trends, company performance, and economic indicators before diving in.

Bonds, on the other hand, provide a more stable avenue with generally lower risk. They are essentially loans you give to corporations or governments, allowing you to earn interest over time. While they may not boast the explosive growth potential of stocks, they can be a reliable source of income and a valuable part of a diversified portfolio. In today’s climate, with interest rates fluctuating, understanding the various bond types—like municipal, corporate, and treasury bonds—can reveal opportunities for consistent income.

Beyond stocks and bonds, consider alternative investments such as real estate, commodities, or peer-to-peer lending. Each of these options offers unique benefits and risks, allowing for diversification that can enhance your financial strategy. Real estate often appreciates over time and can generate passive income through rentals, while commodities allow exposure to physical assets like gold or oil.

The world of investment vehicles is vast, and being well-informed about each option empowers you to make savvy financial choices. Education is key, and staying ahead of market trends will ensure your financial journey is promising. Your investment approach should align with personal goals, risk tolerance, and the economic environment.

Jul 12, 2019 … … investment planning while motivating them to take action with you as their new advisor … Role Play – Risk Management for Advisors Coffee Meeting.

Role Play: Investment Planning Coffee Meeting – YouTube

You will assume the role of a certified financial planner working for Building Wealth Investment Corp. As an investment adviser, you advise your clients on …

Reyna, 45 Martin, 62

Jan 20, 2017 … … page here: https://twitter.com/asmrpowersound If you would like to support this ASMR Youtube channel (anything is appreciated), please click …

[ASMR] Financial Advisor Roleplay | Financial Planner with Pen …

Jul 7, 2024 … And that wasn't where the roleplay stopped. We were taught to act as holistic financial advisors, even to use comprehensive financial planning, …

Finding Personal, Professional And Financial Fulfillment With The I …

An investment advisor is not just another financial service; they are your strategic ally in building wealth and achieving your financial aspirations. I believe that finding the right advisor can significantly impact your investment journey. They offer guidance that transcends mere number crunching; it’s about assessing your unique financial situation, goals, and risk tolerance.

Investment advisors provide in-depth market knowledge and insights. This enables you to make educated choices based on current market conditions, potential opportunities, and risks. I often wonder how many individuals fail to realize the value of this expertise. The complexity of investment options, tax implications, and diversification strategies can be daunting. Without sound advice, many can easily overlook lucrative opportunities or, conversely, expose themselves to unnecessary risks.

Collaboration with an advisor can facilitate a personalized investment strategy. They can help you outline clear, actionable financial goals and develop a plan that is aligned with them. I have witnessed firsthand how effective communication with a financial advisor can illuminate paths to wealth that clients may never have considered on their own.

Moreover, investment advisors often serve as a buffer against emotional decision-making. During market volatility, it’s all too easy to let emotions dictate your actions, which can lead to poor outcomes. Advisors provide you with the discipline necessary to stick to your financial plan, offering reassurance during turbulent times.

Investing is not merely a transactional activity; it encompasses thoughts, strategies, and often, a touch of psychology. A good investment advisor does not just react to market changes; they anticipate them, helping you stay proactive rather than reactive. Finding an investment advisor who resonates with your values and understands your financial vision can be a game-changer. Invest in this partnership; it might just be one of the best financial decisions you ever make.

Understanding market trends is crucial for anyone looking to make smart investment choices. I’ve seen countless individuals make decisions based on emotions rather than analyzing the current data, and it often leads them down a path of regret. Trends can signify where the market is heading, enabling investors to position their portfolios strategically.

For instance, noticing a shift towards sustainable energy stocks should prompt us to evaluate our investments in traditional energy sectors. Recognizing these trends early on can offer a competitive edge. This isn’t simply about jumping on the latest bandwagon. It’s about thoughtfully assessing whether the change aligns with long-term economic indicators and our personal investment goals.

Moreover, market trends can clarify which sectors are facing downturns, allowing us to sell off weak-performing assets before losses accumulate. Information is power, and understanding market movements can reveal opportunities that others might overlook. Pay attention to news, economic reports, and market analyses that highlight these trends. They serve as vital clues to making more strategic decisions.

Utilizing technical analysis tools, we can also interpret charts and patterns to predict potential stock performances. The technical aspects, combined with an awareness of market sentiment, can significantly enhance our investment acumen. I strongly believe that staying abreast of market trends isn’t just beneficial—it’s a necessity for anyone committed to financial success.

Feb 5, 2024 … In this fictional role–play scenario, students will represent Edward Jones Financial Advisors. Your objective for this sales call is to set …

Edward Jones Sales Competition

Jan 30, 2023 … In the U.S., investment advisers are fiduciaries whose duties extend … First, proxy advisory firms play a crucial role in corporate …

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Edward Jones, a leader in the financial services industry, focuses on the personal relationship between a financial advisor and a client.1 The company …

Edward Jones Sales Competition – Role-Play Scenario

Understanding tax implications on investments is critical for anyone looking to maximize their returns. Each investment type can trigger different tax consequences that could significantly affect your overall profitability. For example, capital gains tax applies to profits made from selling assets like stocks or real estate. Depending on how long you hold your investments, you might fall into either short-term or long-term capital gains categories, with the latter typically being taxed at a lower rate. I always remind myself that timing my sales can save me a substantial chunk in taxes.

Dividends are another area where taxes come into play. Qualified dividends often enjoy lower tax rates compared to ordinary income, which is why understanding dividend classification is essential. Many investors miss out on maximizing their after-tax returns simply by not being tax-savvy. Using tax-advantaged accounts like IRAs or 401(k)s is a smart strategy to defer taxes while still allowing investments to grow.

It’s also crucial to recognize the impact of your investment strategy on your tax burden. Tax-loss harvesting, where you sell underperforming investments to offset gains, can be beneficial. Strategically managing your portfolio with taxes in mind can yield better financial outcomes. I have personally found that reviewing my portfolio and optimizing for tax efficiency is an ongoing process that pays dividends.

The importance of staying updated on tax law changes cannot be overstated. As regulations evolve, so should my investment strategies. Ignoring tax changes can lead to missed opportunities and costly penalties. Having a knowledgeable financial advisor can also help navigate complexities and ensure compliance. It’s vital to take a proactive stance on taxes rather than leaving this to chance.

Ultimately, being proactive, informed, and strategic about tax implications can unlock greater financial potential. Your investments deserve a tax strategy that reflects their true earning potential.

Effective investment advisors possess a unique blend of skills and qualities that set them apart. First and foremost, analytical skills are crucial. Advisors must be able to assess market trends, evaluate investment opportunities, and interpret complex financial data. Being detail-oriented is critical; missing even a small piece of information can lead to significant financial consequences.

Communication abilities are equally important. An investment advisor needs to convey strategies and market conditions clearly and concisely. Building a rapport with clients is essential because trust plays a vital role in financial decision-making. Clients are more likely to follow advice when they feel understood and valued.

Furthermore, knowledge of various investment vehicles is non-negotiable. Advisors must stay current with options like stocks, bonds, ETFs, and real estate. A broad knowledge base enables advisors to provide clients with comprehensive investment strategies.

Moreover, emotional intelligence cannot be overlooked. Advisors should be able to manage their emotions and understand client responses during market fluctuations. This emotional insight can prompt timely decisions, alleviating unnecessary stress for clients.

Lastly, an unwavering commitment to ethical standards is essential. Clients need to feel confident that their advisors prioritize their best interests. Integrity builds the foundation for a long-lasting advisor-client relationship. Developing these skills and qualities can greatly benefit both advisors and those they serve, unlocking financial potential for all involved.

Exploring various investment styles can illuminate your path to financial growth and success. Knowing which approach suits you best is crucial.

• Value Investing involves choosing undervalued stocks with solid fundamentals. I find this style rewarding as it emphasizes long-term gains over the hype of trends.
• Growth Investing targets companies expected to grow at an above-average rate. Personally, I enjoy the excitement that comes with investing in innovative businesses, despite the typical higher risk.
• Income Investing focuses on investments that generate regular income through dividends or interest. I appreciate the stability this style brings, especially when gearing towards retirement.
• Index Investing seeks to replicate the performance of a specific index. This passive approach appeals to my desire for lower maintenance and market average returns.
• Speculative Investing involves taking on higher risks to achieve potentially high rewards. While this is thrilling, I caution anyone to invest only what they can afford to lose.

Investing without a plan leads to regrettable choices. Many individuals jump into the market motivated by emotion instead of strategy. Planning is critical; outline your investment goals, risk tolerance, and time frame to create a roadmap to success. Without a solid plan, each decision may be dictated by what seems appealing at the moment. This often results in buying high out of fear of missing out and selling low due to panic.

Failure to diversify is another major pitfall. Putting all your money into one stock is akin to putting all your eggs in one basket. Market fluctuations can catch even the most experienced investors off guard. By spreading investments across various asset classes—stocks, bonds, and real estate—you can mitigate risks. True financial growth often comes from a diverse portfolio.

Long-term perspective is crucial. Many fall into the trap of chasing short-term gains. Successful investing often requires patience. Stick to your plan, and ignore the noise of temporary market shifts. Remember, your investment horizon isn’t one week; it’s ideally years ahead.

Not keeping an eye on fees is a mistake we shouldn’t overlook. For instance, high management fees can eat into your returns significantly over time. Choose investment vehicles that align with your goals and keep costs low. Every penny counts, so be mindful of your investment expenses.

Lastly, emotional decision-making is a killer. Yet, I’ve seen countless investors sell at market lows or buy at highs, driven by fear or greed. One of my key strategies is to stick to analytical methods rather than emotional impulses. Creating rules for buying and selling can help eliminate the noise of emotions when the market fluctuates.

Choosing the right investment advisor can feel daunting, but you must prioritize this choice. Your financial future depends significantly on whom you trust to manage your investments. Start by analyzing their qualifications. Always check their certifications and licenses to ensure they meet industry standards. This isn’t merely about a flashy website; dive into their credentials and verify them through regulatory bodies.

Next, consider their track record. Look for advisors with a proven history of successful investments. Experience matters; find someone who has weathered various market conditions. You want someone who can adapt and pivot as necessary.

Another critical factor is their investment philosophy. Some advisors may favor conservative strategies, while others might be more aggressive. Understand their approach and see if it aligns with your risk tolerance and financial goals. This ensures that you’ll be comfortable with their decisions, especially during market volatility.

Fees also play a vital role in your choice. Assess how they charge for their services—commission-based, fee-only, or a combination. Transparency is key; avoid any advisor who is unclear about their fees. Your money should work for you, not go to hidden costs.

Lastly, trust your instincts. An advisor should communicate clearly and be willing to educate you along the way. If you’re uncomfortable or feel rushed into a decision, it might be time to look elsewhere. Building a good rapport is fundamental, as you’re putting your financial future in their hands.

Technology has completely transformed how we invest today. With the advent of online platforms, we have the tools to manage our portfolios at our fingertips. No longer do we need to rely on traditional brokers; we can buy and sell assets with a few clicks. This democratization of investment opportunities means that anyone, from novice to expert, can participate in the markets.

One of the most significant advancements is algorithmic trading, where algorithms analyze market conditions and execute trades at speeds humans can’t match. This technology not only enhances trading efficiency but can also lead to higher returns. Additionally, high-frequency trading firms leverage technology to exploit minuscule price discrepancies between different markets.

Mobile apps have also shifted the investment landscape. With a smartphone, you can track your investments, receive real-time alerts, and execute trades anywhere, anytime. This level of accessibility empowers individual investors, enabling them to make reactive decisions rather than waiting for advice from a financial advisor. Furthermore, many of these apps come equipped with educational resources that help users enhance their investing knowledge.

Robo-advisors are another game-changer. By using algorithms, these platforms create and manage a diversified portfolio based on your financial goals without the need for a personal advisor. Robo-advisors exemplify how technology can make tailored investment advice more accessible and affordable. They offer a compelling alternative for those who may find traditional investment services too costly.

Lastly, advancements in data analytics and artificial intelligence are revolutionizing how we analyze market trends. These tools provide insights based on vast datasets that were previously unmanageable. Investors can leverage these insights to identify opportunities that may have gone unnoticed. As a result, decision-making processes are becoming increasingly data-driven, empowering investors to act strategically.

Overall, technology has lowered barriers to entry for investors while enhancing the tools available for even the most experienced traders. Embracing this technological revolution is essential for anyone looking to capitalize on their financial potential.

Choosing the right investment advisor is crucial to your financial success. Look for advisors who hold credentials such as the Certified Financial Planner (CFP) or Chartered Financial Analyst (CFA) designation. These qualifications indicate a deep understanding of financial markets and investment strategies. Experience also matters. An advisor with a proven track record can offer insights that new advisors simply can’t provide. It’s also important to consider whether they have a fiduciary duty to act in your best interest. This can be a deciding factor in how well your advisor will align with your financial goals. Lastly, ensure they are registered with the appropriate regulatory bodies. This not only adds a layer of credibility but also ensures that they adhere to industry regulations, giving you peace of mind as you collaborate on your investment journey.

I firmly believe that meeting regularly with your investment advisor is crucial for sustained financial health. Generally, I recommend quarterly meetings. This frequency allows you to discuss performance, address any changes in your financial situation, and adjust your portfolio as needed.

In my experience, annual check-ins simply don’t cut it in today’s fast-paced market. You need to stay agile and informed. If significant economic shifts or personal circumstances occur, your investment strategies must evolve promptly.

For those with more complex financial situations, I suggest bi-monthly meetings. These sessions can help you remain proactive rather than reactive. Trust me, the right advisor will appreciate your desire for engagement and will value your commitment to your financial goals.

Finally, always be ready to schedule additional sessions if market volatility spikes or other major events happen. You cannot afford to be complacent when it comes to your investments.

Investment advising fees can vary significantly, impacting your overall returns. Some advisors charge a flat fee, while others take a percentage of your assets under management. This percentage often ranges from 0.5% to 2%, which can add up quickly. Be wary of additional charges like trading fees, fund expense ratios, and performance-based fees. It’s crucial to get a clear breakdown of all costs associated with your investment strategy up front. High fees can erode your gains over time, making it essential to choose wisely. Remember, lower fees don’t always equate to inferior service. Research various advisors to find one that offers a fair fee structure while still delivering quality insights. Negotiate if possible—many advisors are open to discussion regarding their fees. Transparency is key, so always ask for clarification on what you’re paying for.

Assessing your financial situation is crucial for unlocking your financial potential. First, I recommend gathering all your financial statements, including bank accounts, investments, debts, and expenses. **Calculate your net worth by subtracting your total liabilities from your total assets.** This provides a clear snapshot of your financial health. Next, take a close look at your monthly income and expenses. **Create a budget to identify areas where you can cut costs or increase savings.** Consider tracking your spending for at least a month to pinpoint your financial habits. Evaluate any outstanding debts by noting interest rates and payment terms—this knowledge equips you to prioritize repayments effectively. I also suggest reviewing your financial goals: Are you saving for retirement, a major purchase, or an emergency fund? **Clarity on your objectives greatly influences your financial strategies.** Lastly, don’t underestimate the value of financial literacy; staying updated with market trends allows you to make smarter choices. Empower yourself with knowledge and you’ll be on the fast track to financial freedom.

Tracking the performance of your investments is crucial. Start by setting clear, measurable goals that align with your financial aspirations. Evaluate your portfolio against relevant benchmarks to see if you’re meeting those objectives. Use a consistent timeframe—analyze quarterly or annually, not monthly. This helps filter out market noise and gives a clearer picture. Calculate your return on investment (ROI) and compare it with market returns; if you’re lagging behind, it’s time for reflection. Engage in regular portfolio reviews. Assess which assets are performing well and which aren’t, and be open to rebalancing. Also, keep an eye on external factors like economic changes and how they affect your investments—staying informed is key. Finally, don’t forget to reassess your strategy as your financial goals evolve. Make adjustments as needed to ensure you’re progressing toward your financial freedom.

Investing isn’t a one-size-fits-all approach. My personal philosophy leans toward diversification, which means you should explore various asset classes. Stocks are often seen as the go-to investment, delivering growth potential over time. I believe bonds are essential too, providing stability and a steady income. Don’t overlook real estate; it’s a tangible asset that can offer both appreciation and rental income, creating multiple revenue streams. Consider alternative investments, like peer-to-peer lending or commodities, as they can add that extra layer of diversification. Lastly, always think about your risk tolerance. Investing isn’t just about potential gains; it’s about aligning your strategy with your financial goals. For me, combining different types of investments has been key to financial security and growth.

Investment advisors are essential in safeguarding your financial future. Their expertise helps you understand and mitigate the myriad risks in investing. Without their guidance, you might overlook potential pitfalls that could jeopardize your hard-earned assets. Relying on their insights allows you to take calculated risks and ultimately unlock your financial potential.

I’ve seen it too often: investors who put all their eggs in one basket end up facing heavy losses. Diversification is essential. By spreading investments across different asset classes, I minimize risks and enhance stability. This strategy is not just smart; it’s necessary to weather market volatility and secure long-term growth.

**Recognizing market trends is crucial for effective investing.** Whether I’m exploring growth sectors or identifying downturns, these insights directly influence my portfolio’s performance. **Ignoring these trends can lead to substantial losses.** Embracing timely data empowers me to make strategic decisions that drive my financial success.

Regularly checking and tweaking my investments is crucial. The market changes and so do personal financial goals. I’ve learned the hard way that sticking to an old plan without adjustments can lead to missed opportunities. **Investments need my active attention to maximize potential and respond to fluctuations.** Only then can I truly make my money work for me.

Budgeting is the backbone of funding investment opportunities. Without a solid budgeting plan, your investment aspirations can quickly unravel. I firmly believe that effective budgeting not only helps in saving but also empowers you to seize potential market opportunities. If you want to reach financial freedom, prioritizing how you allocate your money is non-negotiable.

Understanding the various investment options available is essential for financial success. I’ve seen too many people stagnant because they didn’t take the time to learn. Knowledge empowers you to choose wisely, minimizing risks while maximizing returns. **Don’t leave your financial future to chance; educate yourself and unlock the potential that lies within smart investing.**

Tax implications significantly impact your overall investment returns. I’ve seen firsthand how overlooking tax consequences can erode potential gains. By considering these factors and strategizing your investments accordingly, you can maximize your financial growth and enhance your wealth. Don’t let taxes catch you off guard—it’s crucial to integrate them into your investment planning.

Choosing the right financial advisor can truly make a difference in your journey towards financial success. They bring expertise that can help me optimize my investments, save more effectively, and manage my budget better. With the right guidance, I can unlock my financial potential and achieve the freedom I desire.